A new era in US dental imaging: AI-driven, safe and patient-centric solutions

Advancements in intra-oral scanners
Intra-oral scanners are rapidly evolving, offering enhanced accuracy, speed and ease of use in capturing digital impressions. These devices are now integrating features like real-time feedback and built-in AI,³ ensuring precise imaging and reducing the need for retakes. Furthermore, advancements in colour scanning technology enable practitioners to capture highly detailed, realistic images, aiding in better diagnosis and treatment planning.

Cloud-based image management and teledentistry
Cloud technology is revolutionising how dental practices manage patient data. Secure cloud platforms compliant with the US Health Insurance Portability and Accountability Act allow dentists to store and share radiographic images across various locations, supporting multi-practice networks and remote consultations.² As teledentistry expands, particularly in underserved areas, cloud-based imaging will enable smoother workflows. Practices may increasingly favour imaging systems compatible with cloud solutions, marking a departure from traditional models.

Shifts in practitioner preferences and market dynamics

Growing demand for CBCT and modular imaging systems
The CBCT segment is experiencing significant growth, driven by advanced diagnostics and cosmetic dentistry services.⁴ Modular CBCT systems provide interchangeable 2D and 3D components. Such flexibility is likely to encourage many practices to invest in modular systems over traditional imaging solutions, and indeed they are already gaining popularity among US dentists. Leading companies such as Carestream Dental, the Acteon Group and Midmark have all released modular CBCT systems in the past few years, underlining the increasing popularity of these versatile imaging solutions.

Transition to devices with larger fields of view
A trend towards CBCT systems with larger fields of view is emerging as practitioners seek devices that offer comprehensive imaging capabilities. This shift may reshape purchasing patterns, devices with larger fields of view gradually replacing those with smaller ones. In their product lines, manufacturers like Carestream Dental, Planmeca and PreXion are increasingly emphasising devices with larger fields of view owing to their ability to capture more information, which is essential for modern dental practices. Models with smaller fields of view are being either phased out or relegated to specific-use cases, signalling a market transformation.

Demand for advanced intra-oral scanners in orthodontic practice
The intra-oral scanner market, led by innovations like Align Technology’s iTero series, features products that integrate seamlessly with orthodontic systems such as Invisalign. This technology expedites treatment planning and enhances the patient experience, solidifying intra-oral scanners as essential for many practices. Growing demand may drive competitors to develop similarly integrated systems.

Emerging products and potential disrupters

Next-generation 3D-imaging devices and hybrid systems
Companies like Carestream Dental and Envista Holdings are advancing 3D imaging with devices tailored to general practitioners. Carestream’s launch of the CS 8200 3D Access demonstrates a move towards making 3D imaging more accessible. Such hybrid systems integrating AI diagnostics and ultra-low radiation are poised to disrupt the market.

Integration with digital treatment planning tools
Imaging devices are increasingly incorporating digital treatment planning software.⁵ For instance, Align Technology’s integration of its iTero intra-oral scanners with Invisalign supports faster, more accurate treatment planning. These benefits of integration may potentially drive practices to favour devices with embedded planning functionalities. This convergence of diagnostics and planning into a single system may lead to greater consolidation in the market, and companies offering all-in-one digital platforms are likely to gain an edge.

Rise of patient-centric imaging solutions
Modern dental imaging is shifting towards patient-centred approaches, emphasising safety, comfort and engagement. Devices that offer minimal discomfort and quicker results can enhance the patient experience, a significant factor in today’s competitive healthcare environment. As consumer expectations evolve, manufacturers may prioritise ergonomic and user-friendly designs, making these deciding factors for dental practices considering new equipment.

Impact on the competitive landscape

Strategic positioning and new entrants
Companies like KaVo, Align Technology and Dentsply Sirona hold substantial market share across various imaging segments. However, as digital workflows and integrated systems become the norm, the market may see increased competition from technology-centric newcomers, particularly those specialising in AI and cloud solutions. The ongoing shift could also spur more mergers and acquisitions as established competitors seek to diversify their portfolios and newcomers aim to gain market foothold.

Price competition and economic accessibility
The growing preference for high-tech, low-radiation and AI-enabled devices has introduced intense price competition. Practices often have to balance budget constraints with the need for the latest technology, and this requirement has created opportunities for cost-effective alternatives, particularly for small and medium-sized practices. Companies offering affordable, modular options may gain traction, potentially disrupting higher-priced traditional products.

The road ahead

The US dental imaging market stands at a pivotal juncture. The industry is embracing the unprecedented innovation offered by AI-enhanced diagnostics, ultra-low radiation technology and cloud-enabled workflows. Success will hinge on economic accessibility and seamless integration into workflows. As competition heightens, dental practices are likely to prioritise devices that blend safety, efficiency and patient-centric care. The coming years will reveal which companies will redefine the standards of dental imaging in the US.