DT News - Canada - CDA ad used in textbook

Dental Tribune Canada

Tue. 12 June 2012

save

In 2011, the Canadian Dental Association and the provincial dental associations launched a joint national advertising campaign reinforcing the value of dental health care. The multimedia advertisements have been well-received, and now one of the campaign’s print ads will be included in a university-level marketing textbook.

Pearson Education will feature the ad by the Canadian Dental Association in its Consumer Behavior publication, as an excellent depiction of the “figure-and-ground” marketing technique.

(Source: J Can Dent Assoc 2011;77:b141)

To post a reply please login or register

3D face scanning: Affordable and user-friendly

In dental diagnostics and restorative treatment, the precise mapping of 3D spatial relationships between the hard dental and facial structures and the soft ...

Study uses ChatGPT to enhance dental student proficiency in informed consent

LONDON, Canada: The use of artificial intelligence (AI) in dentistry is rapidly expanding, offering new possibilities in diagnostics, treatment planning and...

Digital fuel—what is propelling the markets for 3D printers and other CAD/CAM devices?

BURNABY, British Columbia, Canada: Digital fabrication in dentistry encompasses new and old technologies—3D printing being in its early stages of ...

Advances in dentistry: At what cost and ... worth it?

There have been many advances in dentistry during the past 10 years. Some can be considered improvements for the betterment of patient services, others are ...

CDHA and the dental industry: Partners for success

OTTAWA, Ontario, CANADA: As the focus shifts from oral health month in April to a new membership year and a first-ever virtual conference, the Canadian ...

From chairside to cyberspace: AI is phishing you now— is your team ready?—Part 4

It is common to think of cyber-attacks as isolated incidents—one office, one victim, one mistake—but in reality, practices are connected. The systems ...

Canada invests in oral health access projects

NORTH BAY, Ontario, Canada: In 2022, the Canadian government introduced an ambitious new national dental plan; however, the incremental co-payment-based ...

From chairside to cyberspace: When everything is connected—understanding cyber risk in modern dental technologies—Part 5

Within dentistry, what once involved a small number of independent systems now increasingly relies on continuous connectivity between devices, software ...

A new era in US dental imaging: AI-driven, safe and patient-centric solutions

The US dental imaging market is undergoing a transformation, driven by emerging technologies and evolving practitioner demands. Innovations in artificial ...

CDA calls for mandatory vaccinations for all dental professionals

OTTAWA, Ontario, CANADA: In a public statement issued today (Sept. 21, 2021), the Canadian Dental Association (CDA), the national voice for dentists across ...

Education

Live webinar
Mon. 13 July 2026
11:30 AM EST (Toronto)