DT News - Canada - Zendo Direct founder: Company brings value to endodontic practices

Dr. Barry H. Korzen, Founder, The Endo Academy and Zendo Direct

Thu. 10 July 2014

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The concept of “value” has been defined as the worth of a good or service as determined by people’s preferences. And yet with dentists, who are known to not just prefer quality — but insist on it — we are often led to believe that the only way to be assured of quality is to pay a premium price for it.

Switzerland-based Zendo Direct’s goal is to provide the practitioner with the highest-quality, cutting-edge endodontic innovations at factory-direct Internet prices, thus dispelling the myth that quality products must be synonymous with high prices.

All of Zendo’s products are manufactured in Europe to the highest standards and are offered on the company’s user-friendly website (www.zendodirect.com), where Zendo’s policy of pricing transparency means that you can always check online to compare Zendo’s pricing with what you are currently paying. Be prepared to be pleasantly surprised.

Zendo Direct takes its commitment to delivering “quality and value” to the practitioner to the educational arena as well. This is achieved through its unrestricted educational grants to The Endo Academy (www.theendoacademy.com), a resource supporting endodontic science and clinical concepts covering any and all aspects of the endodontic treatment spectrum. The Endo Academy is overseen by a team of advisors comprising both endodontists and generalists; and because of Zendo’s grants, The Endo Academy website is free to enter and free to use.

For both the generalist and the endodontist, Zendo Direct offers unsurpassed value — a quality required more than ever in these less than ideal economic times.

About Dr. Barry H. Korzen

A graduate of the University of Toronto Faculty of Dentistry and the Harvard University graduate endodontic program, Korzen is the founder of The Endo Academy (www.theendoacademy.com) and Zendo Direct (www.zendodirect.com). He was an associate professor, assistant dean and former head of the discipline of endodontics at the University of Toronto Faculty of Dentistry.

In addition to writing numerous scientific papers, Korzen has spoken to dental societies and organizations around the world and has delivered lectures at more than 20 universities. He has received fellowships from the American College of Stomatologic Surgeons, the International College of Dentists and the Pierre Fauchard Academy.

Korzen is a past president of both the Canadian Academy of Endodontics and the Ontario Society of Endodontists and has been a longstanding member the American Association of Endodontists and the Alpha Omega International Dental Fraternity.

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