Dental Tribune Canada

Henry Schein One expands practice marketing solutions in Canada

By Dental Tribune Canada
July 17, 2020

AMERICAN FORK, Utah, USA: Henry Schein One, a joint venture of Henry Schein Inc., has announced the expansion of its practice marketing and communications solutions to dental professionals in Canada. As dental practices begin to reopen amid the COVID-19 pandemic, Henry Schein One’s Lighthouse 360 and Officite solutions customized web services that automate marketing, customer communications and online reputation management are now available to help Canadian dental practices improve their patient marketing and communications capabilities.

Lighthouse 360 provides tools and resources that practices use to optimize patient communication, including automated reminders and confirmations, targeted email marketing, recall and reactivation patient campaigns, two-way text functionality, paperless patient registration, a comprehensive appointment dashboard, secure messaging and online scheduling. Similarly, Officite’s portfolio of patient marketing solutions helps attract and retain patients with mobile-friendly and customizable website layouts, search engine optimization packages, integrated website blogs and educational content.

Both solutions are helpful for dental practices to inform patients of new processes and infection prevention measures to avoid surprises upon arrival. For example, with Lighthouse 360, dental professionals can set up a virtual waiting room so patients can wait in their cars to minimize in-person interaction.

“Henry Schein One is committed to delivering practice marketing solutions that our customers can rely on to automate patient communication processes and achieve seamless digital workflows,” said Jon Koch, senior vice president and CEO, Global Dental Group, and interim CEO, Henry Schein One. “Recognizing the importance of patient communication as practices reopen, we are confident that Lighthouse 360 and Officite can help dental professionals in Canada communicate more efficiently with their patients so they can help dentists safely return to providing care.”

Lighthouse 360 and Officite are both offered as part of the Henry Schein Practice Recovery Program, a single, cost-effective suite of solutions to help dentists prepare for the re-opening of their practices, reconnect with patients and access a wide range of financial services. As practices establish new processes and procedures to reopen, dental professionals can use features available through Lighthouse 360 and Officite to seamlessly communicate new policies and expectations to patients, and minimizing risk of exposure from in-person interactions.

More information about Lighthouse 360 and Officite is available online, at and

(Source: Henry Schein One)

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