NuSmile launches ‘I Love My NuSmile’ program in Canada

The program was successfully introduced to the U.S. market in March. The centerpiece of the program is an I Love My NuSmile website that not only helps parents understand the best restorative dental options available for their children, but also provides a locator feature that makes it easy to find expert providers with nearby dental practices that offer NuSmile’s market-leading esthetic pediatric crowns. Once dentists have registered for the locator on the website, they will work with a NuSmile team member to personalize their contact information, upload a photo and write their own practice description.

The website will be announced to the public beginning in October through several forms of digital and print media.

“Unfortunately, parents of children affected by early childhood caries are often unaware of esthetic treatment options for their child,” said Diane Johnson Krueger, NuSmile founder and CEO. “That’s why we’ve decided to make it easier than ever for parents to learn more about esthetic restorative solutions, and to locate children’s dentists nearby who offer them.”

Krueger added, “Children whose decayed teeth are plainly visible are often subjected to teasing and even bullying, which can inflict severe emotional pain to both the child and the parents. Having to wear ‘silver’ crowns or fillings can be equally traumatic. Also, inferior quality esthetic crowns that are less durable than NuSmile ZR or Signature crowns increase the likelihood of retreatment, which no parent wants. No child or parent should have to go through that kind of embarrassment or emotional stress.”

According to Mike Loessberg, NuSmile director of sales, North America, the company’s March U.S. launch has shown that the experience available to parents who visit www.ILoveMyNuSmile.com is unlike that provided on any other pediatric crown website. “This special website has been created expressly to help parents quickly grasp the pros and cons with photographs showing treatment outcomes of various restorative options for their child,” Loessberg said. “They’ll also learn why NuSmile’s ZR zirconia crowns and Signature pre-veneered crowns are the world’s most popular esthetic pediatric crowns, and why these crowns are consistently shown in clinical evaluations and dentist polls to be number one in durability, esthetics and fit.”

As Loessberg pointed out, “This consumer-focused approach has been incredibly successful in the orthodontic clear aligner market, and our initial experience in the U.S. suggests that it will also be a huge success with parents who are looking to find the best restorative treatment options for their child.”

Krueger predicted that Canadian dentists will love I Love My NuSmile as much as parents will.

“We’re making significant investments in advertising that draws parents to the I Love My NuSmile website, where our dentist locator will point them toward nearby dental practices that offer our state-of-the-art crowns and related products. This program is a powerful tool to help some of the best children’s dentists connect with even more of the patients who really need them. We couldn’t think of a better way to honor our customers and the incredible work they are doing,” she said.

More information the program is available at www.ILoveMyNuSmile.com. For more information about NuSmile, visit www.nusmile.com.

(Source: NuSmile)

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